PROCESS
INSTIGATION
D+U establishes a dynamic idea instigation process beginning with investigation and analysis to test assumptions and validate our interpretations. Our clients become partners in the pursuit of the appropriate design solutions. Early alignment with the client’s strategic perspective & requirements allows us to anticipate and respond quickly to change and our clients' growing needs. Our commitment to the creation of outstanding design solutions is embedded in research, consensus building, and knowledge sharing. Consensus building starts at the beginning of the process and is a pervasive component of any project. We push the envelope to challenge existing paradigms. Our teams are flexible, mobile and rapidly deployable to fit the needs of our clients and their creative opportunities.
INNOVATION
Because we recognize the importance of change to our clients, we place a high value on innovative thinking. Keen innovation is embedded in the spirit of our teams. We have created "Intreprenurial" teams within a dynamic organizational matrix built into the core of our organization. With the support of our vision leaders and client dialogue, teams deploy a full array of global resources and explore new and unique ideas in the pursuit of design excellence. Visionary leadership is critical to our goals and to that of our clients. We employ technology at the strategic level in order to achieve the highest level of effectiveness in the delivery of our services and in the creation of our projects. Empowerment of thought leaders and a passion for continuing education continuously develop our technologic strategies and information exchange networks.
INTERVENTION
We seek to add value to our clients’ portfolios, to our communities and to our art through appropriate interventions, be it architecture, urban design, product design or consulting recommendations. Our solutions emerge from an array of ideas, tested and measured by vision leaders and by team consensus. D+U embraces the precept of bringing people, buildings, media and streets together in a meaningful way. We create triggers for synergies and the unexpected within the urban context that does not force a relationship with the past but respects it, and resonates with its own identity. Clients benefit from projects that reflect enhanced synergies; better positioning of brand, products and services; alignment with their strategic cycle and the memorable creation of place, media or form.
